Demographics
Age
Allows segmenting people based on their age
Criterion: Age
Age accepts a number range, represented in bracket notation. For people under a certain age, the lower bound should be 0.
To find people above a certain age, the upper bound should be 0.
Example
People who are exactly 42:
(Age = 42)
People who are above the age of 64:
(Age = [64, *])
People who are between the ages of 18 and 25:
(Age = [18, 25])
Gender
Segments people by their gender.
Criterion: Gender
Male- Finds menFemale- Finds women
Example
People who are men
(Gender = "Male")
Ethnicity
Segments people based on their religion.
Criterion: Ethnicity
Segments people who are identified by the following ethnicity:
WhiteBlackAsianHispanicNative AmericanPacific IslanderOther
Example
People who are Hispanic:
(Ethnicity = "Hispanic")
Marital Status
Segments people based on their relationship status
Criterion: MaritalStatus
Single- Finds people who are singleMarried- Finds people who are marriedDivorced- Finds people who are divorcedWidowed- Finds people who are widowedSeparated- Finds people who are married, but currently separated from their spouseDomesitcally Partnered- People who are in a domestic partnership
Example
People who are married:
(MaritalStatus = "Married")
Children
People who have children
Criterion: Children
Yes- People who have childrenNo- People who do not have children
Filters
ChildAge- Optional - Takes in a number range that is the age of a child in the houseChildGender- Optional - Takes in the same options as the top level Gender criterion, segments down on child gender
Examples
People who do not have children:
(Children = "No")
People who has a child between the ages of 12 and 18:
(Children = "Yes", ChildAge = [12, 18])
People who have a male child:
(Children = "Yes", ChildGender = "Male")
Education
People who have completed a certain level of education
Criterion: EducationExists
Yes- People who have an education recordNo- People who do no have an education record
Filters
EducationLevel- Optional - Takes in the level of education completedGraduationYear- Optional - Takes a number range that indicates graduation yearsInstitution- Optional - Takes in the name of an institution that the education was completed at
Example
People who have completed college:
(EducationExists = "Yes", EducationLevel = "Undergraduate")
People who have completed college after 1995:
(EducationExists = "Yes", EducationLevel = "Undergraduate", GraduationYear = [1995, *])
People who completed a graduate degree at Harvard University between the years of 1990 and 2000:
(EducationExists = "Yes", EducationLevel = "Graduate", GraduationYear = [1990, 2000], Institution = "Harvard University")
People who completed an undergraduate degree in Psychology:
(EducationExists = "Yes", EducationLevel = "Undergraduate", Field = "Psychology")
Current Student
People who are currently students.
Criterion: CurrentStudent
Yes- Finds people who are currently a studentNo- Finds people who are currently not a student
Example
People who are currently a student:
(CurrentStudent = "Yes")
Dwelling Ownership
Segments people based on whether they own or rent their dwelling.
Criterion: DwellingOwnership
Own- People who own their homeRent- People who rent their home
Example
People who own their dwelling:
(DwellingOwnership = "Own")
Dwelling Type
Segments people based on what type of dwelling they live in.
Criterion DwellingType
House- People who live in a houseApartment- People who live in an apartmentMobile Home- People who live in a mobile homeCondo- People who live in a condominium
Example
People who live in an apartment:
(DwellingType = "Apartment")
Dwelling Value
A number range that segments people based on the value of their dwelling
Criterion DwellingValue
Takes in a number range for the value of the dwelling.
Example
People who live in a dwelling worth more than $500,000:
(DwellingValue = [500000, *])
Dwelling Years Lived
A number range that segments people based on the number of years they've lived in their dwelling
Criterion DwellingYearsLived
Takes in a number range for the years lived in the dwelling.
Example
People who've lived in a dwelling for more than 5 years:
(DwellingYearsLived = [5, *])
Occupation Exists
Segmenting down on people who have occupation data
Criterion: OccupationExists
Yes- People who have an occupation recordNo- People who do not have an occupation record
Filters
OccupationEmployed- Optional - People who are currently employedOccupationEmployer- Optional - People who are employed by a specific employerOccupationTitle- Optional - People who are employed with a specific titleOccupationIndustry- Optional - People who are employed in a specific industryOccupationSalary- Optional - People who are employed earning a specific salary rangeOccupationStartDate- Optional - People who started a job during a specific date rangeOccupationEndDate- Optional - People who ended a job during a specific date range
Examples
People who are currently employed as a project manager:
(OccupationExists = "Yes", OccupationEmployed = "Yes", OccupationTitle = "Project Manager")
People who are employed making over $100,000:
(OccupationExists = "Yes", OccupationSalary = [100000, *])
People who are employed by Crowdskout in Technology:
(OccupationExists = "Yes", OccupationEmployer = "Crowdskout", OccupationIndustry = "Technology")
People who started and ended a job in 2015:
(OccupationExists = "Yes", OccupationStartDate = [2015-01-01, 2015-12-31], OccupationEndDate = [2015-01-01, 2015-12-31])
Business Owner
People who consider themselves business owners.
Criterion: BusinessOwner
Yes- Finds people who are a business ownerNo- Finds people who are not a business owner
Example
People who consider themselves a business owner:
(BusinessOwner = "Yes")
Annual Income
Allows segmenting people based on their income
Criterion: Income
Income accepts a number range, represented in bracket notation. For people under a certain income, the lower bound should be 0.
To find people above a certain income, the upper bound should be 0.
Example
People who make less than $25,000 a year
(Income = [*, 25000])
People who make more than $100,000:
(Income = [100000, *])
People who make between $50,000 and $100,000:
(Income = [50000, 100000])
Net Worth
Allows segmenting people based on their net worth
Criterion: NetWorth
Net worth accepts a number range, represented in bracket notation. For people under a certain net worth, the lower bound should be 0.
To find people above a certain net worth, the upper bound should be 0.
Example
People who are worth exactly $10,000:
(NetWorth = 10000)
People who are worth more than $100,000:
(NetWorth = [100000, *])
People who are worth between $50,000 and $100,000:
(NetWorth = [50000, 100000])
Head of Household
People who are the head of their household
Criterion HeadOfHousehold
Yes- People who are the head of their householdNo- People who are not the head of their household
Example
People who are the head of their household:
(HeadOfHousehold = "Yes")
General Interest
People who have shown interest in a specific topic.
Criterion Interest
This criterion takes values dependent on the available data.
Example
People who are interested in football:
(Interest = "Football")
People who are interested in politics:
(Interest = "Politics")
Language
People who speak a specific language.
Criterion: Language
Languages are populated based on available data.
Example
People who speak Spanish:
(Language = "Spanish")
Religion
Segments people by their religion.
Criterion: Religion
This criterion populates based on the available data.
Example
People who are Catholic:
(Religion = "Catholic")
Veteran
People who have previously served in the armed services.
Criterion: Veteran
Yes- Finds people who are a veteranNo- Finds people who are not a veteran
Example
People who are not veterans:
(Veteran = "No")
Deceased
People who have passed.
Criterion Deceased
Yes- People who are deceasedNo- People who are not deceased
Filters
DeceasedDate- Optional - People who passed within the date range
Examples
People who have passed:
(Deceased = "Yes")
People who passed in 2016:
(Deceased = "Yes", DeceasedDate = [2016-01-01, 2016-12-31])
Investment
People who have an investment
Criterion Investment
Yes- People who have an investment recordNo- People who do not have an investment record
Filters
InvestmentActive- Optional - People who have an active investmentInvestmentAmount- Optional - People who have an investment record of a specific amountInvestmentTopic- Optional - People who have an investment record in a specific industry or area
Examples
People who are active investors in "Technology":
(Investment = "Yes", InvestmentActive = "Yes", InvestmentTopic = "Technology")
People who have an old investment record in excess of $100,000:
(Investment = "Yes", InvestmentActive = "No", InvestmentAmount" = [100000, *])